Simplified Systems for Smarter Scaling
We help growing teams and global-minded businesses bring clarity, consistency, and scalable growth to the back-end of their operations—so they can stay focused on what matters most
The right time to connect
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Marketing is ready to become a revenue-driving partner, not just a service center
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Sales needs real alignment, not just slide decks or one-off campaigns
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RevOps wants clean systems, consistent measurement, and visibility
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You're launching something new, scaling fast, or trying to make your GTM engine actually work
Our Services
1
Go-to-Market Systems Audit
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GTM systems audit across marketing, sales, and ops
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Campaign workflow + funnel stage mapping
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Lead scoring, routing, and attribution assessment
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Includes full conversion path optimization (from lead to revenue)
2
GTM Campaign Enablement & Execution
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Repeatable frameworks for paid, content, lifecycle, and events
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Sales and marketing alignment cadences (pre-launch, in-flight, post-campaign)
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Focus on conversion follow-up, pipeline progression, and reporting
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Playbooks, docs, and shared templates included
3
Revenue Marketing Integration
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Revenue-focused GTM programs (lead gen through pipeline close)
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Funnel reporting, campaign measurement, and attribution modeling
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Lifecycle design + lead nurturing infrastructure
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Executive alignment + RevOps collaboration
4
Strategic GTM Launch Support
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Support for new product launches, ICPs, regions, or go-to-market motions
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Sales + marketing GTM plan design and execution
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Timeline, asset, and campaign coordination
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Measurement and early traction dashboards built in
5
Custom GTM Projects & Advisory
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Planning frameworks and (light) GTM operating rhythm design
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Partner program + sales enablement infrastructure
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Martech guidance (when needed - but not our main gig)
Our
Story
Built by a marketer who’s been inside the chaos — and knows how to clean it up.
mPowered Collective was founded by Jasmine Cortez-Vera, a seasoned B2B SaaS marketer with 20+ years of experience leading growth and revenue marketing for high-velocity startups. Jasmine knows what it takes to make marketing work, not in theory, but in messy, scaling environments where sales is pushing, RevOps is evolving, and the funnel has got to perform.
She’s seen the siloed teams, the broken handoffs, the misaligned metrics, and she built mPowered Collective to fix it.
Today, mPowered Collective helps companies bring their go-to-market teams together to operate like one cohesive engine. Whether you need to launch something new, build revenue marketing from scratch, or just get your campaign execution under control, we’ll meet you where you are and build smarter systems, together.
Ready to operationalize your GTM strategy?
Let's simplify your systems and scale smarter together.